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The Sports America | Sports in the United States

Friday, September 25, 2026
Who We Are | The Sports America
WHO WE ARE

The paragraph after the result.

The Sports America covers sport in the United States: the professional leagues, the college game, and the money and politics that shape both. We're an independent publication, not a wire service and not a highlights account. What we try to add is the paragraph after the result: why it happened, what it costs, and who it affects.
INDEPENDENT · US-BASED · HUMAN-WRITTEN

What We Cover

Our reporting concentrates on the sports Americans follow week to week, along with the business and technology stories that increasingly decide what those sports look like.

Professional Leagues

NFL, MLB, NBA and WNBA, including front-office and labour stories, not only results.

College Sport

Football and basketball, conference realignment, and the consequences of paying athletes.

Tennis and Soccer

The American players and clubs, and the international competitions that matter here.

The Business of Sport

Transfer and contract spending, broadcast rights, ownership and sponsorship.

Sport and Technology

Officiating systems, player tracking, streaming, and how they change the watching experience.

Who We Write For

Readers who already know the sport. We do not explain what a first down is.

We assume you watched the game, or read the box score, and came here for the part that was not obvious from either. Most of our pieces run eight to twelve minutes, because that's how long the argument takes.

How We Work

Every article is written and edited by a person, carries a byline, and is dated. We link to primary sources, including league filings, official statements, transfer records and court documents, rather than to other people's summaries of them. When we get something wrong, we correct it in public and say what changed.

Read Our Editorial Standards

Independence

The Sports America is funded by advertising and sponsored content. Neither buys influence over our reporting. Commercial partners see their own material before it publishes; they never see, review or approve editorial coverage. Anything paid for is labelled as such at the top of the page.

Interested in working with us? ADVERTISE WITH US

Our Writers

The Sports America is produced by a small team of writers and editors who cover American sport full time. Each article carries the name of the person who wrote it and links to their page, where you can see what else they've covered and what they specialise in.

We think you should know who is making an argument before you decide whether to accept it.

How We Choose What To Cover

We cannot cover everything, so we apply three tests. A story needs to pass at least two.

1. Does the story change how you understand something you already follow?
2. Can we add reporting, analysis or context that is not already everywhere?
3. Will it still be worth reading in a month?
This is why we publish fewer articles than a site that chases every transaction, and why we'll sometimes come to a story two days late with something to say, rather than an hour early with nothing.

What We Do Not Do

Aggregation

We do not rewrite another outlet's reporting and publish it as ours. If someone else broke it, we say so and link to them.

Rumour Mills

Unsourced trade and transfer speculation is entertainment, not reporting, and we do not present it as the latter.

Engagement Bait

No deliberately inflammatory takes written to be argued with, and no headlines that promise something the article does not deliver.

Tipping

We are not a betting service and we do not sell picks.

Why Our Articles Are Long

A scoreline takes one sentence. Why a team is built the way it is, what a contract structure tells you about a front office, or how a rule change moves money around a league takes considerably more. We write to the length the argument needs. Where that is three paragraphs, we write three.

Corrections and Feedback

We would rather hear from you than be quietly wrong. If you spot an error, tell us and we will check it, fix it if you're right, and say publicly that we did. Our editorial standards explain exactly how corrections are handled and how quickly you can expect a reply.

Common Questions

Are you affiliated with any league or team?
No. We are independent, and nothing on the site implies endorsement by any league, club or governing body. Team and league names are used for identification and reporting only.
Do you accept guest articles?
We accept paid, clearly labelled sponsored articles, covered on our advertise with us page. We do not accept unpaid guest posts placed for the purpose of acquiring links.
Can I republish your work?
You may quote short extracts with credit and a link. Anything more needs written permission; see our terms and conditions.
How do you make money?
Advertising, sponsored content and affiliate links, all of which are labelled. None of them influence editorial coverage.
Do you use AI to write articles?
No. Articles are written and edited by people. We do use AI tools to produce some illustrations, and those are captioned as such. The detail is in our editorial standards.

Get In Touch

Story tips, corrections and general questions all go to one place.
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