Reach readers who read to the end.

Our readers are predominantly in the United States, and most arrive directly or through search rather than through social feeds. They come for a specific story and tend to read it to the end, a smaller audience than a highlights account and considerably more useful to an advertiser with something to explain.

Current traffic, subscriber and engagement figures are in our media kit, which we will send on request along with the period they cover.

Standard IAB units run in the header, in-article and sidebar. We cap the number of units per page, because an unreadable page is worth nothing to either of us. Creative should be JPG, PNG or HTML5, under 150KB. We do not run autoplay audio, expanding units or interstitials.

A single sponsor slot in our weekly email: a short block of copy, an image and a link. One sponsor per issue, so you are not competing for attention inside the email.

We'll write, or publish, a piece about your product, service or organisation. It runs under a clear Sponsored label with your name on it, and stays live permanently.

Sponsored posts are labelled, and outbound links carry rel="sponsored", Google's requirement for paid links.

Longer arrangements are possible: a sponsored series, season-long presenting rights on a section, or coverage built around an event. Tell us what you are trying to achieve and we will propose something, rather than sell you a package that does not fit.